A11yPass

Fix your store
before someone sues over it.

A11yPass tests and fixes accessibility problems on online stores, against WCAG 2.1 AA, for the US ADA and the EU EAA. Run a free one-minute test and get a score with item-by-item fixes.

Home, product and collection pages, plus keyboard and phone tests. About a minute, no sign-up.

Sample report

A smart-home brand’s EU store

48 out of 100

GradeD

Litigation risk: high

70 failing elements across the home and product pages.

  • CriticalButtons without a name6
  • SeriousLow text contrast61
  • SeriousButton name differs from visible text2
  • ModerateZoom disabled on phones1

Keyboard test: over half of focused elements showed no visible focus.

US federal website accessibility lawsuits in 2023
4,605
Share of cases that target e-commerce and retail sites
~3/4
Share of defendants earning under US$25M a year
~2/3
Chinese brands’ EU stores we tested failed
5 of 5

What a screen reader hears is not what you see

Blind shoppers buy with screen readers. Here is one product page before and after remediation. The scanners plaintiff firms use check exactly these things.

Before

  1. link(no name)
  2. link(no name)
  3. imageIMG_2041.jpg
  4. button(no name)
  5. edit1
  6. button(no name)
  7. button(no name)

After

  1. linkHome
  2. linkCart, 2 items
  3. imagePortable power station, front view, display lit, folding solar panel beside it
  4. buttonDecrease quantity
  5. editQuantity, 1
  6. buttonIncrease quantity
  7. buttonAdd to cart

What we test

Automated WCAG 2.1 AA checks, plus the keyboard and mobile tests most scanners skip.

  • Can a screen reader make sense of it

    Image descriptions, button and link names, page language, heading structure.

  • Can forms be filled in

    Labels on search, newsletter, quantity and variant fields.

  • Can it be read

    Text contrast, and whether links in body text stand out.

  • Can you shop with a keyboard

    We press Tab: is focus visible, does it get stuck, is there a skip link.

  • Can it zoom on a phone

    Whether zoom is disabled, and whether the page scrolls sideways at phone width.

  • Statement and overlays

    Whether there is an accessibility statement, and whether an overlay widget is installed.

We tested five Chinese brands’ EU stores

October 2026, home page and one product page each. All five failed, including the three running an overlay widget.

CategoryFailing elements, homeFailing elements, productOverlay installedMost common issue
3D printers3145NoContrast, unnamed links
Power stations A4566YesMissing alt text (26 on the product page)
Power stations B6146Yes53 unnamed links on the home page
Laser engravers2862YesContrast, missing alt text
Smart home7416No72 low-contrast elements on the home page

Failing elements are individual page elements that do not meet WCAG 2.1 AA, found with axe-core. Brand names withheld.

Overlay widgets versus real fixes

Overlays patch the page after it loads. About a quarter of website accessibility suits target sites that already run one.

“One-click” overlayA11yPass remediation
What changesA script patches the page after it loadsThe theme code and product content
If the script fails to loadEvery issue is backThe issues are gone
How it is verifiedThe overlay’s own scoreRetested item by item against WCAG 2.1 AA, plus manual keyboard and screen reader checks
What you keepA monthly subscriptionBefore-and-after reports, a remediation log, an accessibility statement

Why A11yPass

Free tools tell you something is wrong. We rank it by risk, fix it, document that it was fixed, and keep watching.

  • Ranked by litigation risk

    We study US court dockets where cross-border brands were sued and fix what complaints cite most often first.

  • Peer lawsuit alerts

    We track new website accessibility filings in US courts. When a brand in your category is sued, plaintiff firms are often sweeping similar stores, and we tell you to check early.

  • The 60% automation misses

    Any automated tool finds 30–40% of issues. We walk from home page to checkout with a keyboard and a screen reader to find the rest.

  • Real code, no overlay

    We edit a duplicate theme, you preview and publish, and you can switch back at any time. We never need your password.

  • Alt text for thousands of images

    Missing image descriptions are among the issues complaints cite most. We draft them in bulk from your product data with AI, spot-check by hand and write them back to Shopify.

  • Fingerprinted test records

    Every report has an ID and a content fingerprint that would break if edited. With the remediation log and statement, it shows when testing started and when fixes landed.

  • Fix once, cover several markets

    The US ADA, the EU EAA, Canada and the UK all point to WCAG. Conforming to WCAG 2.1 AA covers the main markets in one pass.

  • Four working languages

    Chinese with your team, English with US counsel and EU partners, and we test and write descriptions for Japanese and Spanish storefronts too.

  • Checked before launches and sales

    New product and campaign pages are tested before they go live, and monthly rescans catch regressions before a demand letter does.

Services

Technical work only: testing, fixing, monitoring. Legal questions belong with a US lawyer.

Online test
The tool above, any time. Home, product and collection pages plus keyboard and phone tests.
Free
Manual review
We walk from home page to checkout with a keyboard and a screen reader and send a written report within 24 hours.
Free
Fix plan
Item-by-item code changes for your own developers. We retest when they are done.
Quoted per site
Done-for-you fixes
We make the changes: alt text, button and form names, contrast, keyboard behaviour, plus an accessibility statement and remediation log.
Quoted per site
Monthly monitoring
New products, themes and apps bring new issues. We rescan every month, fix what we find and send peer lawsuit alerts.
Monthly
Agency partners
For web agencies and outsourced developers: we write the plan, retest and issue the remediation log; you make the changes and keep the client.
Per project

How remediation works

We never touch the live store or ask for your password, and you approve every step.

  1. TestRun the online test or request a manual review to see what is wrong and where.
  2. QuoteWe walk to checkout and confirm which pages need work.
  3. Work on a copyYou approve collaborator access in Shopify; we edit a duplicate theme only.
  4. You publishCheck the preview and publish when you are happy. Switching back takes one click.
  5. HandoverBefore-and-after reports and an accessibility statement, then monthly rescans.

What we do not do

  • We do not give legal advice or negotiate settlements. If you have a demand letter or complaint, talk to a US lawyer first.
  • We do not sell overlay widgets.
  • We do not promise you will never be sued. We make the site genuinely conform and leave you a record you can show.

Frequently asked questions

How accurate is the online score?

Automated testing finds roughly 30–40% of accessibility issues, enough to see the direction. A low score almost certainly means real problems; a high score does not prove full conformance. Complete keyboard and screen reader journeys need a manual review.

We are a small brand. Does this apply to us?

The ADA has no size threshold, so small stores are sued too. The EU EAA exempts microenterprises with fewer than 10 staff and no more than €2 million annual turnover.

Will fixes change how the store looks or converts?

Most fixes are invisible: button names, image descriptions, form labels. Colour contrast is the main visible change, and we show you the proposed colours first.

Do you work with platforms other than Shopify?

Yes for testing and fix plans. On SHOPLINE, Shoplazza or custom sites your developers usually apply the plan and we retest.

We already received a demand letter. What now?

Hand the legal side to a US lawyer. Settlements usually require the site to conform by a deadline; we can do that part and document it.

Does the test affect my site?

No. It loads pages like a normal visitor and never submits forms or places orders.

Want the full picture?
Request a free manual review.

We walk from home page to checkout with a keyboard and a screen reader and send you a written report within 24 hours.

Or contact us directly

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